Bho6001 | Digital Marketing | Assessment Answers
Answer:
Customer Portfolio:
Royal Society for the Prevention of Cruelty to Animals (RSPCA) is an organization that creates funds from the corporate sponsorship or the voluntary donations but it significantly faces the need to engage the customers so that they be able to create the potential customers who will donate for the organization (RSPCA Australia, 2018). The organization must focus on the development of infrastructure to host more and more kids as the targeting of customers will largely focus on the kids. Apart from that the animal lovers of the regions in each of the branches will also be the target of the organization. The organization will be able to target the customers with an age-range of 5 years to 40 years.
Life-time Value:
Action Plan:
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Month 7 |
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Social media marketing |
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Television marketing |
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Radio Marketing |
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Online marketing |
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Social Media Marketing:
Facebook posts for business promotions (Tuten and Solomon 2017).
Instagram promotions with the pictures of the RSPCA operations and animals.
Television marketing:
Repetitive Advertisement of the operations of the organization
Radio Marketing:
The repetitive promotions of the infrastructure and the variety of the animals on display will be significant for the organization.
Online Promotions:
The website of the organization must be remodelled with a precise focus to business conduction and it must contain all the information regarding the visits and also must focus on displaying effective discount offers.
References:
RSPCA Australia. (2018). RSPCA Australia. [online] Available at: https://www.rspca.org.au/
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
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