Assessment Task 3 Monitor and review operational performance
Plan for monitoring performance
Appendix 2: Action Plan Template
Milestone: Action and/or objective |
Date |
Person responsible |
Budget or resources |
1) Monitor the budgetary and financial performance based on online sales numbers and if the budget is on track or not |
31 January 2014 |
- CFO - Sales & Marketing Manager |
- Sales report - Time of CFO |
2) Monitor the productivity performance based on speed of service as well as the speed of delivery time |
28 February 2014 |
Operations Manager |
- Delivery report - Customer satisfaction survey |
3) Monitor employee performance in line with performance management policy |
28 February 2014 |
- HR Manager - Store Managers |
- Staff performance report/data - Staff observation |
4) Provide the progress reporting at the end of each quarter to the Operations General Manager |
31 March 2014 |
- External Consultant - HR Manager - Store Managers - Operations Manager |
- Hiring external consultant - Report |
5) Conduct regular performance management of online staff and lodgement of records with the HR Manager |
28 February 2014 |
- Sales & Marketing Manager - HR Manager |
- Performance assessment |
Areas of employee underperformance
- Quality of online sales and service: Staff still make mistake in providing information and making an order.
- Speed of online sales is still under expectation which mainly caused by order receiving process with long customer interactions.
- Staff’s product knowledge is still unacceptable and they are unable to locate the information.
- Online sales staff has poor customer service.
Possible remedial actions
- Improve the training details or topics to be more suitable and cover required skills and knowledge of staff. The training should be redesigned to be longer to provide effective results to all relevant staff.
- Management team should support to perform job roles together with suitable coaching and training programs.
- Ensure to provide the training or coaching session to train staff towards product line information of the company.
- Train or coach staff on how to properly use CRM systems as well as to effectively use the online ordering system.
- Redesign staff work station to match with WHS requirements to increase staff morale.
Amended Contingency Plan (From Assessment 1)
Contingency Plan 03 (Amended) Company name: BBQfun Name of person developing the plan: External Consultant Who was consulted as part of this plan? Name: Sam Lee Position: Sales & Marketing Manager | ||
Risk identified: High risk of new online sales and customer service staff is underperforming results. | ||
Strategies/activities to minimise the risk |
By when |
By whom |
Improve the training details or topics to be more suitable and cover required skills and knowledge of staff. The training should be redesigned to be longer to provide effective results to all relevant staff. |
31 March 2014 |
HR Department |
Management team should support to perform job roles together with suitable coaching and training programs. |
31 March 2014 |
- HR Department |
Conduct the personal coaching session for all online sales and customer service staff to ensure they will follow standards and provide good service to customers. |
31 January 2014 |
Sales & Marketing Manager |
Train or coach staff on how to properly use CRM systems as well as to effectively use the online ordering system. |
30 April 2014 |
Sales & Marketing Manager |
Appendix 3: Performance management plan template
Name/position: Lee Waters / Online Sales and Customer Service Staff |
Manager: Pat Sweeney, Store Manager (Brisbane) |
Review period: 20 February 2014 | |||
Reference from operational plan |
Key result area |
Indicator of success/ |
By when |
Status report | |
Building reputation for quality products and quality customer service |
Quality of online sales and service |
% of informational or order mistakes (Target = 1%) |
31/03/14 |
10% | |
Building reputation for quality products and quality customer service |
Speed of service (online) |
Average time to completion (Target <10 minutes) |
31/03/14 |
20 minutes | |
Increasing sales revenue |
Financial |
$ sales (Target = $30,000 sales) |
31/03/14 |
$20,000 | |
Supporting people to perform via training and performance management |
Professional development |
Training hours (Target = 2 hours per month) |
31/03/14 |
0 hour | |
Manager’s comments: Should learn more about products of the company and attend sales and marketing training with personal coaching session. |
Signature: Pat Sweeney Date: 20 February 2014 | ||||
Staff member’s comments: Would like to develop my customer service skills and product knowledge. |
Signature: Lee Waters Date: 20 February 2014 |
Appendix 4: Coaching plan template
Employee: Lee Waters | |
Coach/Manager: Pat Sweeney, Store Manager (Brisbane) | |
Date of session: 1 April 2014 | |
Questions | |
Goal |
What do you want to achieve? OR What are your objectives for the position? How will you measure the results of the performance? What’s the overall picture of your success? |
Reality |
How are things going right now? How do you feel? What is your current or the biggest concern? What barriers are you facing? |
Options |
What are some of the ways you could do to resolve the issues? What will be the advantages and disadvantages of each option? |
Will |
Which option is your best choice? When should the option be started? What’s the first step? On a scale of 1 – 10, how committed are you to thus option? If the scale is less than 10, what would take you to a ten? |
Appendix 5: Operational Plan Status Report template
BBQfun operation plan status report |
Date: | ||
Plan goal |
Implement e-commerce strategy |
Department |
Operations |
Plan objective/s |
● redevelop website and acquire physical resources ● recruit and train staff ● achieve profit targets ● adhere to budget ● adhere to timelines. |
Person responsible |
Project Officer |
Key performance indicators |
Current status |
Comments |
1.Quality of online sales and service a. % of informational or order mistakes = 10% (Target: 1%) |
Red |
Should immediately conduct coaching session and provide enough knowledge about products and services of the company to staff. |
2. Speed of service (online) a. Average time to completion: 20 minutes (Target: <10 minutes) |
Amber |
- Ensure all staff know how to use CRM system - Ensure that staff can work very well with e-commerce system |
3. Speed of delivery a. Average time to delivery: 2 days (Target: 3 days) |
Green |
- Driver team leader is exceptional motivator. - Driver morale is high. - Driver attendance of routine training and team briefings 100%. |
4. Online sales and revenue = $250,000 (Target: 300,000) a. Profit =$40,000 ($ Target: 80,000) |
Amber |
- Ensure staff can provide good customer service and will never receive customer complaints |
5. Budget: 10% overrun |
Red |
- Reduce the wastage from order mistakes and over-stocking - Reduce the overtime due to overly long customer interactions. |
6. Training hours for staff |
Red |
- Ensure that all staff receive enough and suitable training or coaching support from management team |
7. Timeline: 1 October implementation |
Green |
- Implementation on track à e-Commerce underway. |
Key action update
Key action |
Accomplishments |
Comments |
Reconfigure warehouse and office space |
Accomplished |
N/A |
Purchase trucks and forklifts |
Accomplished |
N/A |
Implement website redevelopment project |
Website redevelopment is accomplished but there’s still the website downtime contributes to increased service and sales disruptions. |
- Contact with website developer to deal with this issue. |
Recruit new staff |
Accomplished |
N/A |
Conduct the training for both new and retrained online sales and customer service staff |
Not yet accomplished |
The management should immediately provide enough and suitable supports through training and coaching session to improve customer service, sales skills and product knowledge of all staff. |
Monitoring, reporting and project evaluation |
Monitoring process is partially accomplished according to the progress of the project |
N/A |
Risk update
Risk |
Contingency |
Comments |
1. High risk of customer service quality problems for online customers leading to a breach of consumer law. |
Conduct the online sales and customer service training for all relevant staff. Distribute the relevant documents including all policies and procedures Conduct the personal coaching session Implement the customer satisfaction survey system. |
- Staff still doesn’t receive suitable training session but the coaching session just arranged for the staff with underperformance. |
2. Medium risk of loss of IP ownership if a relationship with the website developer contract ceases. |
Sign the contract with the website developer for at least 2 consecutive years with automatically IP address renewal. Maintain good communication with website developer |
- Relationship is fine but we need the website developer to immediately take care of the website downtime that can negatively affect our sales numbers. |
3. Low risk of not complying with WHS legislation through lack of risk assessment conducted on potential musculoskeletal disorders resulting from poor customer service workstation design. |
Redesign the customer service workstation to follow the WHS requirements. Conduct the training for all staff towards the WHS policies and procedures as well as the relevant legislation. |
No work station redesign is completed yet and the company should immediately take care of this issue as it lead to the low level of staff morale. |
4. Poor online sales |
Provide suitable training towards online sales and customer service Provide the coaching session or training towards the product information |
No coaching session or training session completed to provide product information to staff yet. |
5. Wastage due to overstocking product in anticipation of increased online sales |
Train staff to be familiar with online system to reduce overtime work and the misuse of the system. |
Should immediately ensure that all staff can properly use the system as it affects budget overrun situation of the company. |
General comments
The formal training to provide the information about online sales, customer service and how to use CRM system should be conducted as soon as possible to increase the knowledge and skills of all staff which will help develop the service provided to customers and can also help maintain loyalty customers too. Solve the issue with e-commerce website to eliminate the downtown issue as this can annoy the customers and increase the processing time for online orders which can reduce the number of sales and customers visiting our online store in the future. Create and implement some marketing campaigns to introduce and promote more about our e-commerce website especially promoting the new service via social media channels such as Facebook and YouTube Channel. Also provide information on how to explore and place orders on our website to increase speed of online sales. |
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