702LEAD Leadership-Leadership Theory
monitor your own and your followers’ stress levels’
identify what is causing the stress’
practice a healthy life style’
learn how to relax’
develop supportive relationships’
keep things in perspective’.
performance on the job is ‘often a function of technical competence’
followers with high levels of technical competence have a lot of expert power’ and often have high levels of influence.
Answer:
The report explores the leadership style of the world’s successful businessmen Howard Schultz who is the chief executive officer of Starbucks. Starbucks is a renowned coffee chain with more than 24,000 stores across globe. 232 Howard Schultz Real Time Net Worth is $2.9 Billion which makes him 232 richest people as per Forbes. The success of Starbucks occurred due to his growth and expansion plan. Howard Schultz joined the company in year 1980 and the credit related to development of international brand goes to his vision. He initially steps down as a CEO in the year 2000 and saw company’s struggle through the economic down-turn. Later on Schultz returned in the year 2008 creating a worldwide presence. His strategies were to reduce the number of physical companies in the USA.
It is however relevant to understand the different leadership theories in order to analyze Schultz leadership style. It is necessary to assess the kind of skills that he has demonstrated in order to understand his competencies while performing duties. This report provides an insight into the entrepreneurial skills used by the leaders in order to create effective leadership for the world. As a renowned world leaders Schultz is consistently setting an example to adopt a differential leadership skill in order to attain a sustainable market position. Leadership is related as a practical skill followed by an individual to lead an organization through his inherent qualities (Carroll, Levy and Richmond, 2008). World leaders show different leadership style in order to lead the masses. Study of leadership is necessary to understand the power, values and charisma in order to effectively derive his qualities (Schein, 2010).
Leadership theory and Schultz style of leadership
There is much different type of leadership theories describing the way in which a person fulfills his or her responsibilities. These theories are necessary to understand the manner in which people perform his duty that makes him successful in the eyes of other. There are two types of leadership trait exhibited by the leader i.e. Transformational and transactional leader (Northouse, 2012). The latter approach is based on the manner in which the leader interacts with the employees at the lower level in order to meet the strategic goals. In return the employees get what they require from the leader (Selznick, 2011). Whereas a transformational leader is the one who redress to the people concern by accomplishing their desires. It is seen that the modern leaders are however exhibiting various qualities in order to make a difference to the society (Aaker and Joachimsthaler, 2012).
They are moreover focusing on developing their employees in an effective manner. The leader is effectively paying more attention on developing future leaders. They are developing skills that are important not only for the organization but for the individual as well. Howard Schultz is a transformational leader who is consistently working on improving the chaotic business cycle (Kotter, 2008). They are evaluating the modern techniques that can be used to improve the organization on a long run. Schultz advocates promoting mobile technology in order to improve the organizational efficiency. According to him technology is an important tool that can be utilized by the business organization to improve their work. Schultz is promoting utilization of technology through Starbucks by introducing mobile application features (Leithwood, Harris and Hopkins, 2008).
These cards are used to provide consumers with a special feature. This provides them with a tool to check the status of their Starbucks reward status. The mobile technology is well implemented in all the stores located in New York. This has however helped the company in gaining a competitive advantage in the society. Schultz has an ability to transform his vision in a proper manner that can be used by the people across the world to develop efficiencies.
He is a continuous driver who has helped many people in realizing their dreams .He hold exuberant communication skills that are help in sustenance of the organization. His powerful communication skills have helped in defining his caliber to support the vision of the organization (Spillane, 2012). He is a true supporter of the values in the organization. He promotes true value and stand for the employee. He believes in emotionally connecting with the employees by standing with them. He believes that growth is only possible if the employee in the organization is happy with the mentor (Uhl-Bien, Marion and McKelvey, 2007). Unhappy employees cannot work in an effective manner as they lack opportunities. There is a shift in the leadership style that is based on the forms of participation of the employees. There is a shift in the leadership style of the employees in the form of employee participation. A strong leadership style can only be developed if the leader has understood the importance of powerful and inspiring leadership (Nahavandi, 2016).
The leader has multiple duties toward the organization where he has to develop multifold features in order to attain effective results. The leader has a duty towards the organization which Schultz is fulfilling in an effective manner. The success of Starbucks occurred due to his growth and expansion plan. Howard Schultz joined the company in year 1980 and the credit related to development of international brand goes to his vision. This role can only be attained if the leader has a vision for the organization. On a long run the leader has to fulfill various duties toward the organization. Starbucks success is due to the contribution made by Schultz. His vision to develop Starbucks into a worldwide name is almost accomplished due to his efforts
. As a transformational leader he has helped in redressing to people concern by accomplishing their desires. It is seen that the modern leaders are however exhibiting various qualities in order to make a difference to the society. They are moreover focusing on developing their employees in an effective manner. The transformational leader takes the responsibility of the organization by evaluating the results associated with the organization. He does not only think about him but thinks about the overall organization.
The growth is only possible if the leader think about the employees as well. An effective leader has a duty towards the employees as well. He has to think in accordance with the employees as well. An organization can only grow if the employees in the organization are happy enough. Unhappy employees don’t add value to the organization. . Study of leadership is necessary to understand the power, values and charisma in order to effectively derive his qualities. The leadership style helps in deciding the future of the organization as this not only help in evaluating the organization growth but help in retrieving desired results (Eagly, Johannesen-Schmidt and Van Engen, 2003).
Schultz advocates the purchase of the company including the Seattle Coffee Company in The UK and at various places. There are more than 24,000 stores in all over the world. The success of the Starbucks is due to the contribution of Schultz. He empowers the followers in the organization and contains powerful essence in the organization. The form of business function Schultz is using is non-hierarchical system. They are using less centralized organization when compared to the other form of business organization. Starbucks business leadr5ership style is driven by effective leadership style when work is driven by the manpower. They are largely working on the concept of working in a cohesive atmosphere. The leaders are empowering the organization in attaining effective result. The organization has attained desired result due to individual contribution.
They are using their mission statement to motivate the employees in the organization (Bass and Riggio, 2006). Starbucks follow the role of environmental leadership. They are focusing individually on every employee so that they can provide effective results. They are moreover providing various health care facilities to the employees. Schultz thinks in the interest of the employees where he contributes a large portion for the welfare of the organization. His leadership style has motivated many employees working at Starbucks. The organization has however motivated many other companies in the world. They are constantly trying to adopt the leadership style of Starbucks. At times when the sales of the organization went down Schultz supported the employees in an effective manner (Braun, Peus, Weisweiler and Frey, 2013).
He advocated opening of various stores with support of the vision to develop more stores across world. It is due to his efforts that the organization is setting an example for the rest of the world. The company has however accumulated a major section in every country. They have assimilated into the requirements of the organization through innovative ideas. Howard Schultz is a transformational leader who is consistently working on improving the chaotic business cycle. They are evaluating the modern techniques that can be used to improve the organization on a long run. Schultz advocates promoting mobile technology in order to improve the organizational efficiency (Moriano, Molero, Topa and Mangin, 2014).
Leadership theory applied in the organization
The organization is currently following an early leadership theory. The leaders working in the organization are making high efforts to attain desired results. The leaders in the organization are self- confident and find resolution to every problem. On a long run it is essential that the leaders are highly influenced by the Schultz leadership style. He is an intelligent leader and gathers information from various sources in order to gather information. They are gathering information to make effective decision making by following a correct path. Their mission is to inspire the human spirit in the organization. There motive is to provide good quality of coffee to the customers by blending the best coffee collected from the best part of the world.
They always respect the organization and inculcate self-confidence into them (Carter, Armenakis, Field and Mossholder, 2013). Schultz is an effective leader and gathers effective goals in order to attain lot of information in order to make effective decision. They enjoy in sharing the rewards with the shareholders by providing with effective results. Starbucks is inspiring to nurture the human spirit (Armstrong and Taylor, 2014). Their motive is to provide successive result to the partners with whom they are working. They are providing a better result at the store which is only possible due to the leadership style of Schultz. In an organization it is important for the employees to listen to the leader. This will provide them with an opportunity to grow efficiently (Delahaye, 2015).
Starbucks is developed as one of the most recognized brand in the world. They are rapidly developing worldwide and hiring more efficient leaders in order to promote the strength. There corporate mission is to attain the faith of the customers and to build a goodwill in the mind of loyal customers. Their motive is to improve the sale through an effective implementation of the distribution channel. Another strategy is to introduce new products that depend upon the local needs. Howard Schultz leadership style has helped the organization to attain distinguished result within a short period of time (Storey, 2014). The name of Starbucks is considered as a synonym for coffee. The name in itself is a brand that stands out against the various brands in the market. The brand and the trademark have helped the company in gaining a significant market. The idea of transforming a small brand into a worldwide name was only possible due to the contribution made by Schultz and his team. They focus on the effective operational management system that helps in attaining desired results (Brewster, Mayrhofer and Morley, 2016).
As an entrepreneurs Schultz has developed a strong consumer and employee centric organization who is constantly working in good faith. He poses the drive trait that has helped in attaining desired results. His desire for achieving the organization through consistent hard work has helped in leading the business.
His effective busies plan has added to the functional efficiencies. It has helped Starbucks in creating a market monopoly. It is essential for the organization to pave the path that need to be followed in order to achieve their dreams. They have successfully cooperated in attaining desired goals by focusing on their individual strength. There large market share is clearly an evidence for their market strength. The goals of the organization can only be attained if customers are satisfied with the services. The customers always feel satisfied after visiting Starbucks. This has however helped the organization in attaining goals within a short period of time. The expansion is only possible if the organization adopts the local environment (Chua and Banerjee, 2013).
Starbucks is opening store across the world at a rapid rate. This is causing a huge burden on the supply chain management. The stores across the world require an effective supply chain to manage the function in an easy manner. The unstable supply chain is putting a wrong effect on supplying goods to the consumers. This is affecting the overall productivity in the organization.
The Result in the organization is getting affected with the loose supply chain. Coffee and the other merchandise need to be sourced in an effective manner that helps in attaining effective results. The quality of employee can only be maintained if the organization pays special attention towards their training and development. Expansion of the business organization is causing a pressure on the organization. It can be seen that the quality of employees is difficult to be maintained under such circumstance. It is difficult for them to manage the same taste and flavor in all there store. Starbucks is facing continuous issue in recruiting the employees in the organization. They are specifically facing an issue in maintaining the quality of the employees. Throughout the entire process they require to create appropriate opportunities by developing strong bonds. Hence it is required in the organization to evaluate effective measures in order to attain distinguished results.
Conclusion
To conclude it is necessary to understand that Howard Schultz follows transformational leadership. He exhibit differential leadership qualities through hard work and dedication. This is only possible if the leader effectively motivates the employee to work. Howard Schultz is a transformational leader who is consistently working on improving the chaotic business cycle. They are evaluating the modern techniques that can be used to improve the organization on a long run. Schultz advocates promoting mobile technology in order to improve the organizational efficiency. The employees only feel motivated if the leader in the organization work consistently in the favor of the employees. The success of Starbucks occurred due to his growth and expansion plan. Howard Schultz joined the company in year 1980 and the credit related to development of international brand goes to his vision. However it is recommended that the organization need to improve its culture according to the growing needs in the surrounding. Starbucks should eventually promote growth through implementation of effective planning mechanism in the organization.
References
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Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management practice. Kogan Page Publishers.
Bass, B.M. and Riggio, R.E., 2006. Transformational leadership. Psychology Press.
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Leithwood, K., Harris, A. and Hopkins, D., 2008. Seven strong claims about successful school leadership. School leadership and management, 28(1), pp.27-42.
Moriano, J.A., Molero, F., Topa, G. and Mangin, J.P.L., 2014. The influence of transformational leadership and organizational identification on intrapreneurship. International Entrepreneurship and Management Journal, 10(1), pp.103-119.
Nahavandi, A., 2016. The Art and Science of Leadership -Global Edition. Pearson.
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Schein, E.H., 2010. Organizational culture and leadership (Vol. 2). John Wiley & Sons.
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