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1706 Communication And Media : Assessment Answers

Question

While you can choose to present in pairs, each student will do his/her own research and research report.  Students can then choose to collaborate on a presentation, but the expectation will be for a longer, more detailed presentation than those presenting alone.  If students plan to work in pairs for the presentation, they should choose a topic together or two complementary topics that can be combined well.

Outline the following in your proposal:

  • Topic (some new procedure, program, protocol, equipment, etc.)
  • Problem Statement
  • Tentative Statement of Purpose
  • Scope (3 criteria for measurement)
  • Direct or Indirect Pattern approach
  • Individual or Paired presentation (and with whom)

To prepare for your upcoming research report, you will find three articles (preferably scholarly) and offer a brief summary on each one. Sometimes it is best to search for articles before forming your proposal so that there is a better understanding of the topic and more ideas about direction and focus.

Answer

The relationship between customer satisfaction and loyalty

Defranzo, S. E. (2012, June 26). Customer Satisfaction vs. Customer Loyalty: What is the difference between Customer Satisfaction and Customer Loyalty? Retrieved July 17, 2018, from Snap surveys: https://www.snapsurveys.com/blog/customer-satisfaction-customer-loyalty/

Summary

Customer satisfactory is closely linked to customer loyalty for a successful business. An entrepreneur cannot afford to lose his or her customers to their competition. The two main factors that must be incorporated when setting long terms business goals are the customer satisfaction together with the customer loyalty. To achieve the two, which go hand in hand, the investors need to come up with a plan to satisfy the customers and thereafter get some feedback on the satisfaction level. The aim of measuring or determining customer satisfaction is to ensure a steady maintenance for one's customers. Thereby this is an indicator that customer satisfaction is closely related to customer loyalty.

Robert, L. W. (2003). customer service (3rd ed.). India: Mc Graw Hill Irwin

Summary

Customer loyalty is termed to be an emotional attribute rather than something rational. Loyalty from a customer is triggered by the customers urge to maintain a good relationship or bond with a certain organization offering a certain good or service or a brand. A good relationship generally, is built and grown by great trust between the parties. In this case, the parties are the customer and the investors or the entrepreneur. If an investor aims at satisfying the customers first, then the customers will build a strong relationship with that good, that organization and that brand. The customer will have a strong trust in the seller and thereby end up being a very loyal customer thus explaining how customer satisfaction is related to loyalty.

woodcock, N., & Stones, M. (2003). Managing. The Customer Management Scorecard, 11-20

summary

If an investor or a business owner wants to know the level of satisfaction of their customers, repeated purchase by a customer and their commitment can be a very relevant tool to use. A satisfied customer will always come for more and more when the need arises. The customer habit of coming repeated times willingly are what can be termed as loyalty. This shows there exists some link between customer satisfaction and loyalty.


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