Walmart Case Study - Social Assessment Answer

Assignment Task:

Company: Walmart 

1. What is social media IS? Which social media providers does your company sponsor?

2. From your previous exercise, which value chain activity and business process are you analyzing? Use Fig 9-5 to discuss the ways that social media can support the process and the associated risks. Is your company using social media to solve problems or hire or create peer-to-peer support?

3. What is social capital and what is its value? Using the formula from the text, try to estimate the social capital for your firm.

4. Did your firm use the formal process in Fig 9-9 to create an effective SMIS? What metrics do they use? Who is the target audience? What value do they provide their audience? Do they use tools like Google Analytics or Facebook Page Insights?

5. How does your company address SMIS security concerns? Do they have a social media policy for employees? How do they manage inappropriate content and unfavorable reviews?

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