Ubtm3203 Marketing Analysis And Assessment Answer

 You must identify potential solutions and analyze each of them (For example, for the decline in sales noted above we might try any of the following, among other option: 1. Increase advertising, 2. Develop a new product, 3. Change distribution or retailers, 4. Launch a brand awareness campaign.  For each of the alternatives, you should analyze the cost, benefits, resources required and possible outcomes.  Typically, you will have 3-4 of these alternatives. Any given alternative solution might address multiple issues. If this is the case be sure to so note in your alternative.
 In the analysis consider tools such as SWOT, breakeven analysis, market research and other marketing tools.
Typically, this will be the longest and most details portion of the case analysis.
Outline possible altematives (not necessary all of them) 3.2.2. Explain why alternatives were rejected. 3.2.3. Constraints/reasons. 3.2.4. Why are alternatives not possible at this time? 3.3.1. Provide specific and realistic solution(s) or changes needed. 3.3.2. Explain why this solution was chosen. 3.4.1 Support this solution with solid evidence, such as: • Concepts from class (text readings, discussions, lectures) • Outside research • Personal experience (anecdotes)