Set up a business plan for start-up company

Workshop Business Plan

Your first task is to set up a business plan for your start-up company. The business plan contains the following parts:

1. Decide which product models you will bring on the market during the first round of the game. Make your choice taking into account the available information: price of the parts needed for the production, size of the target groups, expected market share, etc.

Write how you come to your production model. How did you calculate it, where do you get your information a small manual for dummies

2. Draw up the price-strategy for the first period (in Excel) for the different chosen product models. For the first period of the game we advise you to choose for a price-strategy focusing on the different costs. Be aware of all the variable and fixed costs!

Write how you come to your price-strategy. How did you calculate it, where do you get your information a small manual for dummies

3. Make a cash based financial plan for the first operational year (= the first round of the game), taking into account all information obtained in the case. Use the delivered template (“Financial plan – cash based”). Evaluate the impact of your price-strategy on your sales/revenue. Based on the results of the financial plan, it is possible that your strategy has to be modified (staff, publicity, distribution, prices, extra loan, etc.). More information about the financial plan can be found in the appendix of the “Case Mobiland”.

Write how you come to your financial plan How did you calculate it, where do you get your information a small manual for dummies