Msin0087: Product Development And Prototyping Assessment Answer

Assignment Task:

Section A: Coursework Brief and Requirements

This coursework consists of three elements, you are required to complete all three: 

Canvas 1 – Proposition overview
• Complete the one-page template outlining your product/service and overview of the business model. 
• Do not exceed one-page. 

Canvas 2 - Blueprint
• Build a service blueprint framework covering key states, activities, users, actors, backstage actions and support processes required to deliver your product/service/proposition. 
• Fill in the service blueprint by describing the critical elements and interactions required to deliver your product/service/proposition. 
 
Canvas 3 – Critical elements to test
• Identify five (5) key elements within the blueprint that need to be tested/further developed in order to deliver a fantastic customer experience.  
• Outline why you have chosen each element, provide details on what needs to be tested/further developed and provide a short description of how this might be achieved. 
 
Important notes:
• Each canvas is available on Moodle.
• Please combine all canvas’s and submit as one PDF. Please also submit the Excel from canvas two.
• A marking rubric is available on Moodle. 
 
Section B: Module Learning Outcomes covered in this Assignment 

This assignment contributes towards the achievement of the following stated module Learning Outcomes as highlighted below:  
• Shape ideas into products that generate value for the customer and organisation
• Understand the principles, complexities, constraints and implications of developing new products and services. 
 
Section C: Assessment of this Coursework

Within each section of this coursework you may be assessed on the following aspects, as applicable and appropriate to this particular assessment, and should thus consider these aspects when fulfilling the requirements of each section: 
• The strengths and quality of your overall analysis and evaluation; 
• The rationale and evidence that you provide in support of your arguments; 
• The credibility and viability of the evidenced conclusions/recommendations/plans of action you put forward; 

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