Mrkt20019 Marketing Management|Promotion Strategy Assessment Answer
Students will be able to develop marketing mix strategies of a company.
REQUIREMENT:
According to research by Affin Hwang, in the final quarter of 2019, Maxis grew its service revenue cellular subs by 3.2% year-on-year while Celcom’s cellular subs dropped 7.8% y-o-y and Digi’s was 3.3% lower.
If you are the marketing manager for Celcom, propose effective marketing mix strategies for the company to increase its service revenue. Please follow the guideline as below:
1.0 Introduction
1.1 Challenges
1.2 Financial Performance
2.0 Competitor Analysis (Compare Current Marketing Mix Strategy with Maxis)
2.1 Product strategy
2.2 Price strategy
2.3 Placement strategy
2.4 Promotion strategy
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