Mpme510 Managerial Economics Case Assessment Answer

Case Study Term Paper – Managerial Economics Managerial Economics Case Study on AirAsia Malaysia Managerial Economics plays an important role in management decision making process. There are various external as well as internal environmental conditions which firms are greatly influenced by. You are required to provide a very brief overview of Air Asia Malaysia as well as its business operations as in its introduction. Subsequently you are required to break down your term paper based on the following sub-sections: - 1. Debate about the importance of understanding the relationship between consumer demand and organizational production plan.  2. Evaluate the business growth opportunity for the company in the next 2-year (short-term), 5-year (mid-term), and 10-year (long-term). Recommend the pricing strategy for the services given by AirAsia for the time period mentioned above. writer notes: focus more on the pricing strategy and using graph and tables to justify the short term run, mid and long-term run) 3. Should AirAsia utilize economies of scale or economies of scope to increase its profitability in the short run. Justify your answer using managerial economics principles.s (writer notes: focus on the pro and cons on its short run economics of scale/scope) 4. How does the circular flow of income impact AirAsia’s business growth? 5. Recommend two (2) investment initiatives for AirAsia in the next three years based on the Malaysia economic business cycle (editor notes: must be creative out of box yet related to managerial economics principles) For your analysis, refer to the following link for more Malaysia’s economic data: p Do include with supporting local scholar journals, current data and publication reports. Attached together is the organization (Air Asia Berhad) Annual Report 2018 in which is important for our dear writer to extract the information and financial data accordingly to include with the managerial economics principles.