Mod000978 Decision Making And Assessment Answer

 You work for a large sportswear retailer that is growing rapidly. Their success is down to the growing ‘athleisure’ trend, with more and more people wearing casual sportswear. The sportswear retailer currently employs 8,500 people across 3 different countries (the United Kingdom, Spain and Australia). The sales are split approximately 50/50 between in store and online sales. The sportswear retailer wants to invest back into the business in order to sustain the steady growth. You are tasked to produce an individual report that shows your consideration on how to invest for growth. The CEO of the sportswear retailer has asked you to consider the following two possibilities for business development: • Expand into a new country to market and sell the existing product lines within a new marketplace. (You may wish to focus on a country of your choice). • Develop exclusive celebrity-endorsed lines of footwear or clothing sold only through your retail and online outlets, prompting further growth in the three existing marketplaces. The CEO has also asked your team to identify a third option to be considered for the company to invest in. The CEO wishes to implement only one development project at this time. Task: Produce  an individual report where you discuss what issues need to be considered when deciding whether to pursue either of the two possible development possibilities. Include a potential third possible investment for a company of this nature and discuss what would need to be considered when deciding whether to pursue it. Include in your report what additional information you would need to make the final decision on which of the three potential options the company might implement. Evaluate how one of these three development possibilities could be implemented and how to overcome the challenges the company might face in implementation.