Mn3326K Global Marketing|Managers Assessment Answer
The diversity of distribution channels and the wide range of possible distribution strategies can present challenges to managers responsible for designing global marketing programmes.” – Discuss this statement. Include the following points: a. Explain what a distribution channel is. b. Discuss the relevance of distribution channels in global marketing. c. Discuss the difference between direct and indirect distribution channels. Provide adequate examples. d. Explain what a distribution strategy is. Discuss some of the challenges that need to be considered when developing a distribution strategy in an international market. Structure your points along the four aspects of a distribution strategy: distribution density, channel length, channel alignment, distribution logistics. Provide adequate examples.
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