Mkt6205T Marketing Management|Medium Sized Companies Assessment Answer

1. “Marketing environmental factors only affect large corporations/companies and not small or medium sized companies around the world”. What is your opinion on the given statement? Discuss using appropriate example (s) 2. Is market segmentation always a good idea? Under which conditions, if any, might segmentation be unnecessary or unwise? Explain this in the context of your workplace. 3. Should British retailer ASDA adopt a family branding strategy as it expands the number and type of its private labels? If yes, what would it possibly gain in so doing? If no, what are the impact in adopting such a strategy? 4. Maruti India dealers only deals in one particular brand and does not sell brands of competitors. Maruti has launched its “Nexa” in 2017 and it is slightly higher end cars. his is an example of exclusive distribution model. In your opinion, is this an appropriate channel design for such a product? Why or why not? Briefly discuss. 5. For this week’s discussion task, let’s reflect on lessons learnt in this Marketing Management module. In not more than share your thoughts on the following: What are your key learning after having gone through this entire module? How does this module help you at work or in your business? How does it inspire to project your future goal (short or long term)?