Mkt60104 Principles Of Marketing Assessment Answer
Identify and justify the type of Customer Value-Driven Marketing Strategy (referring to the Production Concept, Product Concept, Selling Concept, Marketing Concept or Societal Marketing Concept) used by Air Asia. Provide recommendations on how Air Asia should further improve on their Customer Value-Driven Marketing Strategy. (6 marks) Analyse the SWOT (referring to strengths, weaknesses, opportunities and threats) for Air Asia. Based on the SWOT analysis that you have conducted, provide recommendations on how Air Asia should overcome their weaknesses and threats, as well as further improve their strengths and leverage on opportunities.
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