Market Situation Analysis - Assessment Answer

Assignment Task

1 Introduction

[This section explains to your reader what you are going to tell them in the body of your report. It gives the background to the report and explains why it is useful. Tt should state the aim/purpose and objective/s of the report. Then, provide adequate information about your selected organisation and chosen product (good or service) so that the marker can assess your answer appropriately. Overall, it is a high-level description of the organisation, giving readers a quick and easy way to understand the business that this company is currently in, its products and services, a brief scope of work that the company performs and present conditions. It should then mention any limitations and present a very brief summary of the sections. This section is included in the word count.]

2 Market situation analysis

[Based on various theories of marketing management as discussed in Modules 1-3 of the learning materials, analyse the current market situation, including trends and issues impacting on the organisation and, more specifically, the selected product (good or service) and relevant stakeholders, collaborators and/or competitors.

Your analysis should consider relevant internal and external environmental factors using appropriate frameworks and should summarise these factors in a SWOT analysis. This section is included in the word count.]

3 Market segmentation analysis

[Discuss how to segment the market for the selected product (good or service), justifying your approach based on relevant criteria for effectiveness. This section is included in the word count.]

4 Target market recommendation

[Provide justified recommendations for the selection of a target market segment that will be the focus of your capstone assignment. This section is included in the word count.]

5 Recommended Positioning

[Provide justified recommendations for the positioning of the company in relation to the product/service selected. Base the recommendation on the market analysis (particularly the company and competitor analysis will be very pertinent in informing your decision) as well as recommended target market. Utilise the elements of value pyramid as well as a perceptual map to aid your discussion. This section is included in the word count.]

6 Conclusion

[The conclusion should be brief. It should summarise the whole of the report and tie it together, without introducing new material. This section is included in the word count.]

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