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Mark301 Digital Marketing|Interactive Services Assessment Answer

Case study

In 2000, BMW followed the time-honored practice of launching a new product – in this case, its new X5 sports utility model – with Super Bowl TV commercials a print advertising campaign. But to capture the interest of its Net-savvy target audience, it also kicked off a hightech online campaign. The objective was to build the brand among high-income, middle-aged males who usually buy high performance autos and younger.

As the Digital Marketing Manager of BMW, you are required to present following information to the board of directors.

1. When designing the interactive services of a website, what steps should the BMW designer take to provide a quality service to customers?

 




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