Management Theory And Practice Assessment Answer

Assignment Task :

1. Your organization is launching a multi-vitamin capsule aimed at elderly women all over the world during covid-19 times. What forms of business communication tools would you select in order to successfully promote your newly launched product considering the pros & cons of each tool? Do come up with brand nomenclature and tagline too. 

2. You have been appointed as an external consultant to M/s NorthStar & Co. It has been observed that employees are currently feeling worried about their job security and are planning to leave the organization during covid-19 due to extended lockdown. You are a small & medium enterprise & have a turnover of Rs.10 crores. What would you do to motivate & retain existing employees. Suggest at least 5 innovative approaches towards employee motivation.

3. a. You have decided to sell Air India to Vistara which is part of the Tata Group. Your employees are resisting this change proposed by you. Suggest at least 5 techniques to manage resistance to change. 

3. b How will you initiate the change management process at Air India?

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