Management - Task 1 Assessment Answer

Task 1.  Relates to LO’s 1 & 4

a) Critically analyse the differences between domestic and international marketing environments of your selected organisation using PESTLE analysis.        (20 marks)        

b) Critically analyse the contribution of international marketing to the world economy. Your analysis must also include at least two contributing factors of your selected organisation.          (20 marks)

Task 2:  Relates to LO 2

a) Apply and critically analyse one of the following theories of internationalisation to your selected organisation. Include discussion about the internationalisation process currently implemented by your selected organisation.      (10 Marks)

· Foreign Direct Investment

· Stages Model

· The network Approach

· The Uppsala School of Thought

· Dunning Eclectic Approach

· The Internationalisation/ Transaction Cost Approach

· Product Life Cycle Theory

· Born Globals

b) Critically evaluate and discuss the benefits and challenges of the mode(s) of entry into international marketing adopted by your selected organisation. (10 Marks)

Task 3:  Relates to LO 5

Read the following article and critically analyse two international marketing trends that may influence your selected organisation.