Management - Follow The Assessment Answer

Follow the instructions on how to answer the assignment in the attached assignment brief and used the attached textbooks as part of your references: The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both. Your task is to identify an organization, either producer and/or brand owner, who is involved in the marketing of detergents either single product or product line; and then analyse, evaluate and prepare an individual report (3500 words +/- 10%) addressing the following issues… Part 1: ? Using appropriate sources, undertake a full marketing audit (external and internal environments) and also assess strengths, weaknesses, opportunities and threats to your chosen organisation. Include details about the organisation’s position relative to other industry members including market shares. ? Provide a critical evaluation of the organisation’s competitive edge (USP). Demonstrate the organisation’s effectiveness by providing an evaluation of competitive performance. Include other relevant market performance data to underpin your evaluation (e.g. growth, sales trends and/or profitability). [Weighting - 50%] Part 2: ? Based on your Part 1 analysis and using your chosen brand select target segment/s and set clear marketing objectives to increase brand awareness, market share, and growth in sales volume and/or profitability. Your new marketing strategy should address these objectives with the application of the marketing mix to your chosen brand. ? These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations or companies preferably from different industry sectors. Candidates are encouraged to evaluate, analyse, and recommend marketing strategies for their chosen company within a specific context of their choice (i.e. UK, Germany, Malaysia, Trinidad etc.). For the purpose of this assessment students need to focus on marketing strategies being used at the B2C level. Your arguments, findings and recommendations should be supported by theories, facts and figures published within academic books, journal articles, recognised business magazines and market intelligence reports. * Your chosen detergent brand owner should be nationally and or internationally recognised (at least), and it MUST have a website. N.B. Please note the maximum word count excludes Appendix and References.