M019Cl Retail And Services Marketing Assessment Answer
This is a group assignment and my part is just to do marketing mix 7Ps. I will provide the objectives so that you can work according to the objectives. Title : Uniqlo in New Zealand (Starting up Uniqlo in New Zealand) Do a comparison of Uniqlo products, prices and promotions from other countries, mainly from Japan. Please add pictures and graphs to support the assignment. All the information has to be cited properly as my lecturer really concern about referencing even for pictures and graphs. For physical evidence add layout of the shop, interior design pictures. Basically, this 7Ps is a plan to set up a new clothing shop in New Zealand. Get some guidance from other clothing shops in New Zealand and Uniqlo in other countries. Marking Rubric : Cognitive (thinking) Skills: Retail Marketing Programmes - Providing a rationale for the implementation of specific Retail marketing activities (for example Store Design, Retail Buying, Retail ethics etc) in relation to the full Retail marketing mix (7 Ps) (20%) completeness and manner of presentation of the tactics, the actions, the operational aspect of the strategy: what concrete actions need to be taken to meet the Retail objectives.
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