International Organisation: International Market- Assessment Answer

Management Report Writing Assignment Help:

The conditions applicable from the institute for the assignments are as follows:

• All assignments must be submitted as an electronic document in MS Word (12 Times New Roman script)

• The assignment should not contain any contents including references cited from websites like www.ukessays.com, www.studymode.com, www.slideshare.net , www.scribd.com.

• Must follow Harvard Referencing system (incl In-text citations and Bibliography)

• Must be Plagiarism free.

• Must pass Turnitin test (below 15%). Screenshot must be included in the assignment for proof and re-verification.

• Images as illustrations can be used where appropriate.

• Page count is preferable between 15 ~ 35 pages.

• Word count has to be around 3000 ~ 4000 (excluding images, Bibliography of course)

Assessment Brief: Task and General Guidelines

Scenario:

Choose any international organisation (with any product) of your choice preferably where you are 

working or worked with or familiar with and prepare an entry plan for international markets. Your 

report should investigate various factors that influence the entry mode of the company into the 

global market along with the potential barriers that might hinder the expansion of the chosen firm. 

Various marketing strategies in order to enter into the international market should also been 

explored. The details of the expected project report format is given below:

1. Executive Summary: [10 Marks]

2. Introduction: Provide some background information on the chosen organization in the 

context of marketing management. [15 Marks]

3. Application of theory to practice: The following concepts/theories/models should be 

covered:

(1) Marketing process and strategies. [10 Marks]

(2) A critical evaluation of marketing mix of the chosen organization. [20 Marks]

(3) The role of marketing models, tools and techniques in developing new products and 

effective marketing plans. The models discussed should include at least one model among 

(Porter’s Model, SWOT Analysis, and PESTLE) and at least one Model among (BCG 

Matrix, Ansoff Matrix and Product Life Cycle Model). [30 Marks]

4. Conclusions and Recommendations: Provide recommendations for adequate marketing 

strategy for the chosen organization to expand the business in the global market. [15 Marks]

5. References: you should use the Harvard referencing system only.