Ima7002 Business Development And Assessment Answer
Learning Outcomes:
LO1: Understand and apply the process of business planning for a new or proposed business venture
LO2: Analyse and evaluate the issues and constraints facing prospective new businesses and their development
LO3: Develop original ideas on the strategies for survival and growth required to successfully establish and develop businesses seeking to operate in different contexts
LO4: Critically appraise if we should, and how we should support the development of new businesses
Assignment Brief:
Each student is required to evaluate a business opportunity and develop a critical, robust and comprehensive plan that seeks to develop and exploit the opportunity identified.
More specifically, the report should:
Provide a robust justification for Business Development within a specified context
Be structured around an appropriate and overall Business Development Process as discussed in week 3
Illustrate how the opportunity was identified, and discuss in a critical manner how the opportunity will be developed and evaluated
Include evidence of a systematic assessment of the external environment and how this aligns with the internal capabilities of the firm
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