HSA 599 Health Services Administration Capstone

COURSE DESCRIPTION

Examines the strategic management process and implementation of successful strategies in health care organizations. This course is the capstone course for the HSA program. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making. A grade of "B" or higher is required.

INSTRUCTIONAL MATERIALS

Required Resources

Casepack HSA 599: Health Services Administration Capstone. Ann Arbor, MI: XanEdu.

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of health care organizations (7th ed.). San Francisco, CA: Jossey-Bass.

Supplemental Resources

Association for Strategic Planning. (2013). Resources. Retrieved from http://www.strategyplus.org/resources_articles.shtml

Beckham, D. (2010). Physician involvement in hospital strategic planning. Trustee, 63(6), 6-7.

Health Research & Educational Trust. (2012). A guide to strategic cost transformation in hospitals and health systems. Retrieved from http://www.hpoe.org/strategic-cost-transformation

Longest Jr., B. B. (Fall 2012). Management challenges at the intersection of public policy environments and strategic decision making in public hospitals. Journal of Health & Human Services Administration, 35(3), 207-230.

COURSE LEARNING OUTCOMES

Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
Analyze the significance of the external environment’s impact on health care organizations.
Examine the purpose and importance of service area competitor analysis.
Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.
Examine the organizational value chain, including the components of the service delivery and support activities.
Analyze the roles of and the relationships among organizational mission, vision, values, and strategic goals, and why they are called directional strategies.
Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.
Examine the nature of directional, adaptive, market entry, and competitive strategies.
Examine pricing strategies available to health care marketers.
Examine barriers to new product development that comply with initiatives in the health care industry.
Differentiate between the target customer segments and positioning products within these segments as they apply to health care organizations.
Differentiate between value-adding service delivery strategies and value-adding support strategies.
Analyze the interrelationship among situation analysis, strategy formulation, value-adding service delivery and support strategies, and action plans.
Use technology and information resources to research issues in the strategic management of health care organizations.
Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Assignment 1: Conducting an Environmental Analysis

Due Week 4 and worth 300 points

For all assignments assume that you are the administrator of a fictitious organization of your choice. The organization can be any type of health care organization such as a hospital, nursing home, rehabilitation center, clinic, etc. As the administrator, you are faced with the challenges of declining reimbursements from insurance providers and increasing demands for patient services due to dramatic changes in the external environment. Such changes include those imposed by the Patient Protection and Affordable Care Act.

Your first step in evaluating the position of your organization will be conducting an environmental analysis. The purpose of this is to determine your organization’s ability to continue to provide quality care and remain financially solvent in the face of these challenges.

Write a six to eight (6-8) page paper in which you:

Determine two (2) specific forces in the external environment that will have the most impact on your organization. Provide a rationale for your decision.
Determine two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Provide a rationale for your decision.

Discuss the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.
Recommend one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
Analyze the significance of the external environment’s impact on health care organizations.
Examine the purpose and importance of service area competitor analysis.
Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.

Use technology and information resources to research issues in the strategic management of health care organizations.

Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 300	Assignment 1: Conducting an Environmental Analysis
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Determine two (2) specific forces in the external environment that will have the most impact on your organization. Provide a rationale for your decision. Weight: 25%	Did not submit or incompletely determined two (2) specific forces in the external environment that will have the most impact on your organization. Did not submit or incompletely provided a rationale for your decision.	Partially determined two (2) specific forces in the external environment that will have the most impact on your organization. Partially provided a rationale for your decision.	Satisfactorily determined two (2) specific forces in the external environment that will have the most impact on your organization. Satisfactorily provided a rationale for your decision.	Thoroughly determined two (2) specific forces in the external environment that will have the most impact on your organization. Thoroughly provided a rationale for your decision.
2. Determine two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Provide a rationale for your decision. Weight: 25%	Did not submit or incompletely determined two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Did not submit or incompletely provided a rationale for your decision.	Partially determined two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Partially provided a rationale for your decision.	Satisfactorily determined two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Satisfactorily provided a rationale for your decision.	Thoroughly determined two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Thoroughly provided a rationale for your decision.
3. Discuss the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy. Weight: 20%	Did not submit or incompletely discussed the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.	Partially discussed the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.	Satisfactorily discussed the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.	Thoroughly discussed the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.
4. Recommend one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan. Weight: 15%	Did not submit or incompletely recommended one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan.	Partially recommended one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan.	Satisfactorily recommended one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan.	Thoroughly recommended one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan.
5. 3 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Case Study 1: GE Healthcare (A): Innovating for Emerging Markets

Due Week 5 and worth 300 points

Read the case study titled “GE Healthcare (A): Innovating for Emerging Markets”.

Write a three to four (3-4) page paper in which you:

Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low-cost Electroencephalography (EEG) machine in the bottom of the pyramid markets (BOP).
Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India, and determine the manner in which they hindered GE Healthcare’s growth in this market segment.
Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.
Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
Analyze the significance of the external environment’s impact on health care organizations.

Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.
Examine the organizational value chain, including the components of the service delivery and support activities.
Examine barriers to new product development that comply with initiatives in the health care industry.

Use technology and information resources to research issues in the strategic management of health care organizations.

Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 300	Case Study 1: GE Healthcare (A): Innovating for Emerging Markets
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low- cost Electroencephalography (EEG) machine in the bottom of the pyramid markets (BOP). Weight: 15%	Did not submit or incompletely determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low- cost Electroencephalography (EEG) machine in the bottom of the pyramid markets (BOP).	Partially determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low- cost Electroencephalography (EEG) machine in the bottom of the pyramid markets (BOP).	Satisfactorily determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low- cost Electroencephalography (EEG) machine in the bottom of the pyramid markets (BOP).	Thoroughly determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low- cost Electroencephalography (EEG) machine in the bottom of the pyramid markets (BOP).
2. Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment. Weight: 20%	Did not submit or incompletely examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and did not submit or incompletely determined the manner in which they hindered GE Healthcare’s growth in this market segment.	Partially examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and partially determined the manner in which they hindered GE Healthcare’s growth in this market segment.	Satisfactorily examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and satisfactorily determined the manner in which they hindered GE Healthcare’s growth in this market segment.	Thoroughly examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and thoroughly determined the manner in which they hindered GE Healthcare’s growth in this market segment.
3. Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers. Weight: 20%	Did not submit or incompletely analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Did not submit or incompletely proposed two (2) ways to address these barriers.	Partially analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Partially proposed two (2) ways to address these barriers.	Satisfactorily analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Satisfactorily proposed two (2) ways to address these barriers.	Thoroughly analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Thoroughly proposed two (2) ways to address these barriers.
4. Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning. Weight: 20%	Did not submit or incompletely analyzed the specific steps GE took in developing its strategy to grow its BOP market. Did not submit or incompletely determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.	Partially analyzed the specific steps GE took in developing its strategy to grow its BOP market. Partially determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.	Satisfactorily analyzed the specific steps GE took in developing its strategy to grow its BOP market. Satisfactorily determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.	Thoroughly analyzed the specific steps GE took in developing its strategy to grow its BOP market. Thoroughly determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.
5. Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets. Weight: 15%	Did not submit or incompletely determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.	Partially determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.	Satisfactorily determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.	Thoroughly determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Assignment 2: Developing a Strategic Approach

Due Week 7 and worth 300 points

For this assignment, continue your role as the administrator of the organization you created for Assignment 1.

Write a six to eight (6-8) page paper in which you:

Create a mission and vision statement for your organization. Determine three (3) specific strategic goals that align with the ideals in those two (2) statements.
Recommend one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Support your recommendation with examples of the successful application of the recommended strategy or strategies.
Outline three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Examine, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals.
Suggest one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
Examine the organizational value chain, including the components of the service delivery and support activities.
Analyze the roles of and the relationships among organizational mission, vision, values, and strategic goals, and why they are called directional strategies.
Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.
Examine the nature of directional, adaptive, market entry, and competitive strategies.

Use technology and information resources to research issues in the strategic management of health care organizations.

Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 300	Assignment 2: Developing a Strategic Approach
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Create a mission and vision statement for your organization. Determine three (3) specific strategic goals that align with the ideals in those two (2) statements. Weight: 20%	Did not submit or incompletely created a mission and vision statement for your organization. Did not submit or incompletely determined three (3) specific strategic goals that align with the ideals in those two (2) statements.	Partially created a mission and vision statement for your organization. Partially determined three (3) specific strategic goals that align with the ideals in those two (2) statements.	Satisfactorily created a mission and vision statement for your organization. Satisfactorily determined three (3) specific strategic goals that align with the ideals in those two (2) statements.	Thoroughly created a mission and vision statement for your organization. Thoroughly determined three (3) specific strategic goals that align with the ideals in those two (2) statements.
2. Recommend one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Support your recommendation with examples of the successful application of the recommended strategy or strategies. Weight: 20%	Did not submit or incompletely recommended one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Did not submit or incompletely supported your recommendation with examples of the successful application of the recommended strategy or strategies.	Partially recommended one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Partially supported your recommendation with examples of the successful application of the recommended strategy or strategies.	Satisfactorily recommended one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Satisfactorily supported your recommendation with examples of the successful application of the recommended strategy or strategies.	Thoroughly recommended one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Thoroughly supported your recommendation with examples of the successful application of the recommended strategy or strategies.
3. Outline three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Examine, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals. Weight: 25%	Did not submit or incompletely outlined three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Did not submit or incompletely examined, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals.	Partially outlined three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Partially examined, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals.	Satisfactorily outlined three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Satisfactorily examined, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals.	Thoroughly outlined three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Thoroughly examined, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals.
4. Suggest one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision. Weight: 20%	Did not submit or incompletely suggested one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision.	Partially suggested one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision.	Satisfactorily suggested one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision.	Thoroughly suggested one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision.
5. 3 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Capstone Project: Implementing a Strategic Plan

Due Week 10 and worth 400 points

Building on Assignments 1 and 2, continue to develop a strategic plan for the same organization (Note: Refer to the environmental analysis that you completed as part of Assignment 1 and the strategies identified in Assignment 2.)

Write an eight to ten (8-10) page paper in which you:

Select one (1) specific analytical tool that you can use to determine whether or not the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Propose the manner in which you would use this analytical tool, and support your proposal with an example of its proposed use.
Determine one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Recommend one (1) solution to each of the barriers in question.
Determine the specific segment of the market that your organization’s strategy or strategies will target.
Recommend whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Support your recommendation with examples of such effectiveness.
Propose the most effective manner in which the organization can support its strategic direction within its culture and structure.
Determine the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Provide a specific example relevant to each resource to support your response.

Evaluate how well the strategic plan you have developed aligns with the organization’s mission and vision. Recommend three (3) specific strategies to track the effectiveness of your strategic plan.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.

Differentiate between the target customer segments and positioning products within these segments as they apply to health care organizations.

Differentiate between value-adding service delivery strategies and value-adding support strategies.
Use technology and information resources to research issues in the strategic management of health care organizations.

Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 400	Capstone Project: Implementing a Strategic Plan
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Select one (1) specific analytical tool that you can use to determine whether or not the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Propose the manner in which you would use this analytical tool, and support your proposal with an example of its proposed use. Weight: 10%	Did not submit or incompletely selected one (1) specific analytical tool that you can use to determine whether or not the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Did not submit or incompletely proposed the manner in which you would use this analytical tool, and did not submit or incompletely supported your proposal with an example of its proposed use.	Partially selected one (1) specific analytical tool that you can use to determine whether or not the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Partially proposed the manner in which you would use this analytical tool, and partially supported your proposal with an example of its proposed use.	Satisfactorily selected one (1) specific analytical tool that you can use to determine whether or not the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Satisfactorily proposed the manner in which you would use this analytical tool, and satisfactorily supported your proposal with an example of its proposed use.	Thoroughly selected one (1) specific analytical tool that you can use to determine whether or not the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Thoroughly proposed the manner in which you would use this analytical tool, and thoroughly supported your proposal with an example of its proposed use.
2. Determine one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Recommend one (1) solution to each of the barriers in question. Weight: 15%	Did not submit or incompletely determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Did not submit or incompletely recommended one (1) solution to each of the barriers in question.	Partially determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Partially recommended one (1) solution to each of the barriers in question.	Satisfactorily determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Satisfactorily recommended one (1) solution to each of the barriers in question.	Thoroughly determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Thoroughly recommended one (1) solution to each of the barriers in question.
3. Determine the specific segment of the market that your organization’s strategy or strategies will target. Weight: 5%	Did not submit or incompletely determined the specific segment of the market that your organization’s strategy or strategies will target.	Partially determined the specific segment of the market that your organization’s strategy or strategies will target.	Satisfactorily determined the specific segment of the market that your organization’s strategy or strategies will target.	Thoroughly determined the specific segment of the market that your organization’s strategy or strategies will target.
4. Recommend whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Support your recommendation with examples of such effectiveness. Weight: 15%	Did not submit or incompletely recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Did not submit or incompletely supported your recommendation with examples of such effectiveness.	Partially recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Partially supported your recommendation with examples of such effectiveness.	Satisfactorily recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Satisfactorily supported your recommendation with examples of such effectiveness.	Thoroughly recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Thoroughly supported your recommendation with examples of such effectiveness.
5. Propose the most effective manner in which the organization can support its strategic direction within its culture and structure. Weight: 10%	Did not submit or incompletely proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.	Partially proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.	Satisfactorily proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.	Thoroughly proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.
6. Determine the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Provide a specific example relevant to each resource to support your response. Weight: 15%	Did not submit or incompletely determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Did not submit or incompletely provided a specific example relevant to each resource to support your response.	Partially determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Partially provided a specific example relevant to each resource to support your response.	Satisfactorily determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Satisfactorily provided a specific example relevant to each resource to support your response.	Thoroughly determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Thoroughly provided a specific example relevant to each resource to support your response.
7. Evaluate how well the strategic plan you have developed aligns with the organization’s mission and vision. Recommend three (3) specific strategies to track the effectiveness of your strategic plan. Weight: 15%	Did not submit or incompletely evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Did not submit or incompletely recommended three (3) specific strategies to track the effectiveness of your strategic plan.	Partially evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Partially recommended three (3) specific strategies to track the effectiveness of your strategic plan.	Satisfactorily evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Satisfactorily recommended three (3) specific strategies to track the effectiveness of your strategic plan.	Thoroughly evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Thoroughly recommended three (3) specific strategies to track the effectiveness of your strategic plan.
8. 3 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
9. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Case Study 2: GE Healthcare (B): A CSR Dilemma

Due Week 11 and worth 200 points

Read the case study titled “GE Healthcare (B): A CSR Dilemma”. Reviewing the case study titled “GE Healthcare (A): Innovating for Emerging Markets” may be helpful in supporting your arguments.

Write a two to three (2-3) page paper in which you:

Determine two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Recommend two (2) actions that GE can take to resolve these ethical issues.
Analyze the concepts of professional and applied ethics and determine whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Provide one (1) specific example to support your rationale.
Determine whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Recommend one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the roles of and the relationships among organizational mission, vision, values, and strategic goals, and why they are called directional strategies.
Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.
Use technology and information resources to research issues in the strategic management of health care organizations.

Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 200	Case Study 2: GE Healthcare (B): A CSR Dilemma
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Determine two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Recommend two (2) actions that GE can take to resolve these ethical issues. Weight: 30%	Did not submit or incompletely determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Did not submit or incompletely recommended two (2) actions that GE can take to resolve these ethical issues.	Partially determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Partially recommended two (2) actions that GE can take to resolve these ethical issues.	Satisfactorily determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Satisfactorily recommended two (2) actions that GE can take to resolve these ethical issues.	Thoroughly determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Thoroughly recommended two (2) actions that GE can take to resolve these ethical issues.
2. Analyze the concepts of professional and applied ethics and determine whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Provide one (1) specific example to support your rationale. Weight: 30%	Did not submit or incompletely analyzed the concepts of professional and applied ethics and did not submit or incompletely determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Did not submit or incompletely provided one (1) specific example to support your rationale.	Partially analyzed the concepts of professional and applied ethics and partially determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Partially provided one (1) specific example to support your rationale.	Satisfactorily analyzed the concepts of professional and applied ethics and satisfactorily determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Satisfactorily provided one (1) specific example to support your rationale.	Thoroughly analyzed the concepts of professional and applied ethics and thoroughly determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Thoroughly provided one (1) specific example to support your rationale.
3. Determine whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Recommend one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures. Weight: 30%	Did not submit or incompletely determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Did not submit or incompletely recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures.	Partially determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Partially recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures.	Satisfactorily determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Satisfactorily recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures.	Thoroughly determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Thoroughly recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures.
4. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Not the Exact Question you were looking for ? Post your question for assignment help and get instant help on your homework and assignment questions from our experts