Hosp703 Hospitality Sale And Marketing Assessment Answer
Learning OutcomesOn successful completion of this course,students will be able to: 1.Learn the language of hospitality and tourism marketing;2.Identify the unique challenges faced by marketing organisations within the hospitality industry;3.Recognise how consumer behaviour influences the marketing activities of hospitality organisations;4.Understand and analysethe roles of, and interrelationships between, the various marketing organisations within the industry including national and regional marketing bodies, hotel sales and marketing departments, airlines, wholesalers and other members of the travel trade;5.Demonstrate an understanding of all components of the marketing mix and how they are applied in the hospitality environment;6.Demonstrate the ability to think strategically in solving marketing problems; and7.Develop a marketing evaluation report for a hospitality organisation and show an understanding of how marketing strategies are evaluated
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