Dbn505 Business Marketing|Packaging/Pack Sizes Assessment Answer
Provide the following information of your selected company:
ï‚· Brief history
ï‚· How does the mission/vision statement reflect the values of the company?
ï‚· Current products/services offered
2. New Product Line
2.1 Outline the problem, opportunity or gap you identified in the market.
2.2 Provide a brief description of a new product line that will be introduced to solve the problem or fill theopportunity or gap you identified. The description should cover the following aspects:
I. Brand
II. Features/benefits
III. Packaging/pack sizes
IV. Flavours/ range
V. Extras – customer service/warranties
3.0 SWOT Analysis
Conduct a SWOT analysis on your selected company. Discuss two (2) key points for each SWOT factor.
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