Comg221: Contemporary Consumer Behaviour Assessment Answer

COMG221 Marketing Assessment Task

Learning Objective
The purpose of this assignment is to introduce students to contemporary consumer behaviour from a local and global perspective. This is a group assignment that builds a conceptual framework that both enhances understanding and permits practical application of consumer behaviour principles to marketing strategy in a digitized economy. Students have to consider the impact of digitalisation on business strategy and the evolving family’s impact on the consumer behaviour.

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