Bx2082 Integrated Marketing Communication Assessment Answer

To achieve the perception of the brand in the mind of consumers. Our message strategy will be focusing on brand image. The mermaid cruise aims to bring joy to consumers looking for a fantastic long vocation, extraordinary, and want to get away from the stressful city life to sail in the ocean. We aim to create a brand image and brand awareness whenever they heard the name 'Mermaid cruise,' to remind them that we bring joy and have a fantastic resting time.

 

Moreover, the "Mermaid" is the definition of a mythical sea creature, nature, and magic fantasy. The idea of it leads to the Mermaid cruise's purpose, to bring the ocean experience and have a fantastic vocation. Millennials and independent travelers also blog about their involvement in more adventurous and international excursions and cruise ships that deliver cultural opportunities(Kasriel-Alexander, 2015). To create our brand's desire, we developed a slogan that would describe our identity quickly in an unforgettable way, captivate our intended audience. We needed it to be easy, enjoyable, distinguishable, and loyal to our competitors' brand. After brainstorming, We also limited our choices to "Let Your Dream Set Sail." However, giving All brand messages is quickly adjusted with a strong positioning statement. It can be mentioned clearly and exists across all areas of the marketing campaign.

 Executive Summary Your report should include an Executive Summary which (in 1 page) summarises the key points made in the body of your report. The Executive Summary should be placed immediately after the table of contents page. • Introduction Background information (a brief description of the company & its relevant product / service area) Scope (time period that your report covers, sources of information & range of data available /used, resources available & operating constraints) Outline of report's structure • Situation Analysis Provide a SWOT Analysis of the cornpany with respect to the proposed product / service. The SWOT Analysis can be presented in tabular format and should highlight both internal and external factors that have the potential to impact on the proposed venture's success. • Identification of Target Market(s) Identify viable target markets for attention and justify the selection of those/that toward which you p111 81 focus your IMC efforts. Include discussion of key variables / characteristics used in determining the selected target market[s]. • Determination of the !MC objectives Discuss /identify the specific IMC objectives for the proposed marketing communications Program. • Creative Approach / Message Strategy In light of the product / service characteristics, background information about the broader company and the selected target market[s] for attention identify a message strategy to employ in your IMC campaign. In this section you should identify a slogan or theme that will underpin all advertising initiatives, discuss the type of appeal to be used and identifythe most appropriate executional technique[s]for the selected creative approach / theme. • Integrated Marketing Communications Options considered Provide a review of core/mainstream IMC mix options considering their applicability to the cornpany/scenario in question. Consider the advantages/disadvantages 11 1111 option in the context of the IMC campaign that you are proposing. • Recommendations for !MC plan Based on your review of the IMC options, select the promotional mix elements & options which will best fit with your IMC objectives, target market[s], budgetary situation, etc, For each recommended IMC initiative, provide specific details with respect to your proposed implementation plan {eg: key characteristics / approach, media channel / vehicle selection, scheduling, costings, etc;} • Monitoring and Evaluation of the Program Identify& discuss evaluation methods that you recommend with regard to measuring the proposed IMC initiatives in terrns of their effectiveness and ability to meet IMC objectives. Timing of evaluation methods should be discussed where relevant. Suggest possible rernedial/contingency measures (if needed). • Conclusion Provide a brief conclusion summarising the key recommendations of the report and identifying why you believe the suggested IMC actions will result in a successful launch of the proposed venture