Businesses are changing their marketing strategy during this COVID-19 environment
write a 3-5 page, single-spaced paper including references about how businesses are changing their marketing strategy during this COVID-19 environment. For example, some businesses are doing philanthropic activities such as Scholastic Books offering free online sources for parents who have children at home instead of school. Restaurants are offering food delivery rather than brick-and-mortar restaurant service. In your paper you can discuss how this pandemic will have economic or societal impacts. If you choose this option, use APA formatting and your references can be all online, provided they are a reputable source (not Wikipedia).
COVID-19 PAPER INSTRUCTIONS
Submit your individual paper as a word document (no Dropbox files permitted).
Rubric
Service Learning Client Project Rubric
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeForm
20.0 pts
Full Marks
Proficient - Form is superior; meets formatting guidelines; excellent professional writing style
15.0 pts
Competent
Form is average; meets most formatting guidelines; good professional writing style (little conversational/casual wording)
10.0 pts
Developing
Form is below average; does not meet formatting guidelines; nonprofessional writing style (conversational/casual wording)
20.0 pts
This criterion is linked to a Learning Outcome Proofreading
20.0 pts
Proficient
Obvious attention to proofreading with no errors in spelling, punctuation, or grammar
15.0 pts
Competent
Average attention to proofreading with only a few errors in spelling, punctuation, or grammar
10.0 pts
Developing
Little attention to proofreading with many spelling, punctuation, or grammar
20.0 pts
This criterion is linked to a Learning Outcome Meets Organization's Needs
20.0 pts
Proficient
Main idea is stated early and clearly; succinct, logical progression of thoughts; addresses client's needs; strong conclusion
15.0 pts
Competent
Meets minimum client's needs; thoughts not fully developed; recommendations; conclusion weak
10.0 pts
Developing
Connection to client's needs is insufficient; difficult to understand; no conclusion
20.0 pts
This criterion is linked to a Learning OutcomeCritical Thinking and Analysis
20.0 pts
Proficient
Some extrapolation of complex ideas from multiple sources into a coherent argument or statement; provides some critical thinking and analysis; average depth expected of a marketing student
15.0 pts
Competent
Some extrapolation of complex ideas from multiple sources into a coherent argument or statement; provides some critical thinking and analysis; average depth expected of a marketing student
10.0 pts
Developing
Does not demonstrate the ability to extrapolate complex ideas from multiple sources into a coherent argument or statement; Provides little critical thinking and analysis; insufficient depth expected of a marketing student.
20.0 pts
This criterion is linked to a Learning Outcome Demonstrates Knowledge
20.0 pts
Proficient
Superior demonstration of understanding course content; appropriately address client's needs from a marketing consultant's perspective; extensive integration of marketing terminology throughout paper
15.0 pts
Competent
Average demonstration of understanding course content; appropriately addresses most client's needs from a marketing consultant's perspective; some integration of marketing terminology throughout paper
5 pages paper on how business are changing their marketing strategy during Covid -19 environment ,
