Bus8404 Consumer Behavior And Assessment Answer
Learning outcome1: Formulate and evaluate communication strategies for a target market using findings and recommendations of current research
Learning outcome 2: Justify the selection of a communication strategy for a target market and a desired market position.
Task
Write a report from your secondary research and critically evaluates the marketing communication strategies for the chosen organization (same as previous assignment). Your discussion should make reference to relevant advanced and contemporary IMC theories and practices.
Justify the chosen organization comprehensive integrated marketing communication (IMC) campaign by analysing media data for the target market, and justify selected IMC strategy on the basis of reach, impact, and a positive return on investment.
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