Bmbm 32120 Operations Management: Assessment Answer

The purpose of this assignment is:

1. To understand the relationship between operations and strategy.

2. Explain the roles that operations can play within organizational strategy.

3. To understand the strategic significance of operations management to organizations of all kinds.

4. List the key strategic decision areas of operations management that constitute an operations strategy.

Giordano was confronted with some important issues as it prepared for the next five years. Although it had been extremely successful, the question was how it could maintain this success. In the past it seemed to have a clear understanding of the core competencies that formed the basis of its competitive advantages. However, as it moved into new market segments and territories it needed to consider whether these would be sustainable, or whether strategic adaptations to its operations and marketing strategies would be required.

Questions

1. Describe Giordano’s operations strategy. Evaluate its internal consistency and its contribution to the company’s competitive success.

2. Explain the consistency of Giordano’s operations strategy with its marketing strategy.

3. What are the biggest operations management challenges for Giordano as it expands into new market segments?

4. Provide your recommend or suggestions to Giordano regarding its operations strategy in the future.