Bhm11 Bhm306: A Strategic Assessment Answer

Aim: To analyse an allocated hospitality based business in terms of:

• the current structure of the business

• its goals and objectives

• the external and competitive environment that the business operates within

• Its current business strategies Students will use their knowledge of the industry to develop an appropriate case study. The study will show the student’s knowledge of the strategic management theory and their ability to identify how and when it is being used. Relevant reference to articles and text will demonstrate a wide breadth of reading. The analysis is to be presented as a business report. The analysis will provide the opportunity for students to apply their knowledge of strategic management theory and to interpret the current situation. This assessment is part of a larger portfolio of assessment pieces Learning Outcomes: 1, 2, 3, 4, 5, 6.

Assessment brief: Drawing on the Goulburn River Valley Destination Management Plan (DMP), the DMP Background Paper and any other relevant and available information, conduct an External analysis of Goulburn River Valley Tourism’s (GRVT) business strategy.

Your analysis should include: a. What is the GRVT’s strategic intention? b. What are the GRVT’s Vision, Mission and Values? c. Who are the stakeholders in the GRVT? d. How does the GRVT seek to position itself? e. What are the macro environmental issues? (PESTEL analysis) f. What competitive advantages does GRVT hold? (use elements of Porter’s 5 P’s) g. Identify and analyse the ‘Key Industry Success Factors’ (KISF) that are relevant to the GRVT in 

building its strategic management plan for the future. You will need to explain your selection.