Bhi4041 - Global Events Assessment Answer

Assignment Task

Learning Outcomes
1 Evaluate the impact of Mega and Special events on Tourism and Leisure consumers, destination branding?and Place Marketing.
2 Examine the validity of models of destination branding for their impact on the central event/festival and economy.
3 Critique the impact of Mega Events on host nations from a socio-cultural context.
4 Comment on quintessential mega events related to certain geographies and highlight special characteristics of such events.
5 Debate the role of mega events and festivals in generating revenue for the hospitality and tourism industry.
6 Demonstrate critical, creative, and independent thinking in conceptualizing, planning and executing global events and festivals.

Building Block Task Targets
a. Building Block Task 1 Review available literature that has a focus on models available for planning and execution of an event at a particular destination
b. Building Block Task 2 Articulate goals and objectives for the event in the context of identified hospitality infrastructure.
c. Building Block Task 3 Evaluate the key considerations while formulating and implementing events related activities and socio cultural implications.
d. Building Block Task 4 Structure and document the event plan.

Intended Learning Outcomes
1 Apply subject specific theory, concepts and methods in planning and implementation of special events.
2 Appreciate contemporary ways to deal with challenges identified for the purpose of this assignment.
3 Communicate effectively the nature and purpose of the proposed event plan.

Assessment Strategy
1 Expected Output from Students
a. Top end of the spectrum Students with a high level of scholarship will be able to produce an incisive simulation of a hospitality event planned in the context of destination. Such a simulation would be theoretically sound with references to major and credible scholarly work pertaining to the key aspects of destination management and strategic planning of an event, socio cultural impact along with clearly articulated objectives, control and evaluation frameworks for the success of the planned event. It is expected that such student work could be used by practitioners with no or minimal changes in respectable academic publication.

b. Bottom of the spectrum On the other hand, students could also produce work that is minimal that is required to obtain passing grades with satisfactory scholarship. Such student work would demonstrate loosely developed argument, framework and theoretical constructs relevant to the event simulation. This would consequently lead to a poor assessment of event objectives and goals, solution building approaches, setting up of control and evaluation frameworks for the success of the planned event.

2 Assessment Benchmarks Target
a. Target to be achieved 1 Ability of the students to clearly articulate dimensions relevant to event planning methodologies.
b. Target to be achieved 2 Ability of the students to integrate learning from other modules at the H level of study with the relevant aspects of marketing communication, strategic planning, operations, and ethical practices of business related to this assignment
c. Target to be achieved 3 Level of intent to seek answers pertaining to ‘so what’ questions at the relevant stages particularly during the solution building stage.

3. Assessment Ideal Plan
a. Stage I Plan In the first stage of the assignment (20%) students are required to provide an executive summary, set the context and direction for further discussion.
b. Stage II Plan In the second stage of the assignment (30%) students are required to delve into the first element namely analysis of current situation.
c. Stage III Plan In the penultimate stage (30%) students are required to build a coherent discussion on the assessment of the current situation analysis with concrete evidence of assessment.
d. Stage IV Plan In the final stages (20%) students are required to build solutions to deal with the challenges that would culminate into a coherent and an incisive.

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