Be431 Business Strategy|Lack Of Demand Assessment Answer

The title of the essay question is: “Making specific reference to relevant concepts covered on this module, critically assess the strategies of FareShare, the Trussell Trust, or FoodCycle. You can either discuss one of these cases in depth or compare and contrast 2 or 3 of these organizations. Draw on material covered in the module so far, including your own reading.”

Please also see further specifications below:

Food poverty has become an increasing problem in the UK over recent years. This has resulted in the emergence of a large number of civil society food poverty organizations. These organizations all take different approaches to addressing this problem. The UK now has three national organizations in this field: 1) FareShare, the UK’s largest surplus food redistribution charity. Food that is nearing its use-by or best-by date is donated by food companies to FareShare’s 22 regional centres which are operated by other charities as franchises. These franchises redistribute this food to community kitchens providing cooked meals to hungry people; 2) Trussell Trust, the UK’s largest network of foodbanks with 1,200 centres. Food is purchased by supermarket customers and donated to the Trussell Trust which provides this in parcels for hungry people to cook at home; 3) FoodCycle is the only national network of community kitchens, with 48 branches. FoodCycle collects small donations of surplus food from supermarkets and use community kitchen spaces to produce meals for hungry people. FareShare, Trussell Trust, and FoodCycle have all grown considerably in size since they were founded and continue to do so. However, alongside these three organizations the UK now has thousands of small independent food poverty organizations which compete with these national players for resources such as food, funding, and volunteers. These smaller organizations are growing in number as the numbers of people in the UK continues to rise. In short, this has become a competitive sector.

In preparing the assignment, you will need to carry out your own research in order to find out more about the organisations, their strategies and the external environment within which they operate.

Assignment requirements

Your assignment should include:

· Briefly detail the organizations’ strategies.

· Use one or more of the models/concepts/approaches discussed in the first four lectures of the module (chapters 1-5 of the core Clegg et al. text) to analyse the strategies of your chosen organizations.

· Critically discuss the strategies chosen

· Formulate recommendations going forward for how this organization(s) can increase access to their key resources (for example, food, etc…). If you were a member of the Board of trustees to your chosen organizations, what would you see as important for the organizations’ strategies?