Am7320 International Marketing Report Assessment Answer

 Explore and assess international market environments 4. Identify potential opportunities in International markets INSTRUCTIONS: You will write this report as if you have been employed (by your chosen organisation) as an external International Marketing Consultant to assess the market opportunities for a product/service in an international market. The business/firm intends to use the report to evaluate the feasibility of entering your chosen international market. All secondary sources must be APA referenced (7th edition). STRUCTURE OF THE REPORT In the report, you will assess the global market opportunities and develop strategies for the product/service you have chosen to market internationally (in a different geographic location). Your report will cover the following: 1. Introduction 2. Industry analysis (domestic and international markets) 3. Company analysis 4. Macro environmental analysis (domestic and international markets) 5. SWOT analysis (domestic and international markets) 6. Competitor analysis (international market) 7. Customer analysis (domestic and international market) 8. Positioning strategies (domestic and international market) 9. Conclusion 9 9. 3 International Marketing: Assessment 2 - Marking Schedule 1. INTRODUCTION - Purpose of this report - Importance of assessing an international market opportunity for the company- Content of this report 4 2. INDUSTRY ANALYSIS - Industry overview (domestic and international markets) - Growth in the industry sector (domestic and international markets) - Competition in the industry sector in the international market (including the presence of other international suppliers of similar products)  9 3. COMPANY ANALYSIS - Characteristics (domestic/international; ownership nature; company products) - Market share (domestic); if operating in other international markets mention the market share of the company in other countries - Importance/significance of this international expansion for the company 6 4. MACRO ENVIRONMENT ANALYSIS - PESTLE analysis (domestic and international markets) - Any four highly relevant factors  - Three major cultural factors that influences marketing in both the domestic and international markets - Hofstede’s cultural dimensions may be used (compare and contrast the cultural differences between the chosen countries)30 16 5. SWOT ANALYSIS (domestic and international markets)  6. COMPETITOR ANALYSIS (International market) - Identify and describe any two competitors (if no direct competitors, discuss about the competitors of substitute products)  - Strengths and weaknesses of the competitors  14 7. CUSTOMER/CONSUMER ANALYSIS - Describe the target customers for the company in the domestic market and explain how the product satisfies the customer needs - International Market – identify and profile the target customers and explain how the product will satisfy their needs 10 8. POSITIONING STRATEGIES - In the domestic market - Suggested positioning strategies for the international market 8 Overall presentation of the report (spelling, report format; in-text citations/references) 1