21062021 - Strategic Management Assessment Answer

Assignment Task

BACHI Barcelona stands out for online sales through a website that tries to be intuitive and with a high navigability whilst, of course, gaining visibility for their bags and accessories. In addition, it has the following services:

- Complete catalogue of their accessories for online sale.

- Filtering by categories and price system, to customize searches.

- Offers and temporary discounts on some products.

- Form for potential customers to request information.

- Delivery service of 24-48 hours. Cost: € 5 (other costs assumed by BACHI Barcelona). However, they offer several promotions with free deliveries.

- National and international shipments (European Union), although they are still not very clear how to penetrate international markets.

- "Stories by Bachi" blog, where they report announcements and related news.

- Newsletter service (previous subscription with welcome gift).

- Access to their social media: Facebook, Twitter, Instagram and Pinterest

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