Urgenthomework logo
UrgentHomeWork
Live chat

Loading..

MGM301 Marketing Management : Industry and Organisation

This assignment requires you to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-10 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).
Instructions
Issue 1
Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or "slogans" that this organisation utilizes to communicate its purpose. In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation"s marketing strategy.
Issue 2
Analyse each of the 5Cs for this organisation:a. Company what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats?b. Customers who is the company serving and what type of behaviour is "typical" from them?c. Collaborators describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn"t have any explain why it is not necessary.d. Competitors who are the current main competitors, are there any potential new threats or new entrants to the marketplace?e. Context what other factors affect this organisation (e.g., legal, political, technological, etc.)?
Issue 3
How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about?a. What customers want?b. Which competitors pose a threat?
c. How the context of business is changing, if at all? d. What role collaborators play in the process?
Issue 4: Developing marketing strategy
Based on the market analyses, outline potential market segments that are available to the chosen organisation. Recommend and justify:- a choice of target market(/s)- a value proposition for the target market(/s).
A positioning statement for the target market(/s).
Issue 5: Developing marketing tactics
Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing strategy described in Issue 4.

Buy MGM301 Marketing Management : Industry and Organisation Answers Online

Talk to our expert to get the help with MGM301 Marketing Management : Industry and Organisation Answers to complete your assessment on time and boost your grades now

The main aim/motive of the management assignment help services is to get connect with a greater number of students, and effectively help, and support them in getting completing their assignments the students also get find this a wonderful opportunity where they could effectively learn more about their topics, as the experts also have the best team members with them in which all the members effectively support each other to get complete their diploma assignments. They complete the assessments of the students in an appropriate manner and deliver them back to the students before the due date of the assignment so that the students could timely submit this, and can score higher marks. The experts of the assignment help services at urgenthomework.com are so much skilled, capable, talented, and experienced in their field of programming homework help writing assignments, so, for this, they can effectively write the best economics assignment help services.

Get Online Support for MGM301 Marketing Management : Industry and Organisation Assignment Help Online

); }
Copyright © 2009-2023 UrgentHomework.com, All right reserved.