Mktg1001 Foundations Of Marketing: Assessment Answer

Applying the Core Marketing Concepts and Evaluating the Marketing Mix.

This assignment has several purposes. It requires you to:

1. Apply marketing theory to the activities of a specific organization;

2. Prepare a formal written report.

Instructions

“Using one of the companies/ products/ brands we have used in our Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment as a target market and each of the marketing mix elements employed to meet the needs of that segment.”

Step 1 – Choose one of the companies / brands from HelloFresh, McDonalds, Just Group,Taronga Zoo, Chivas Regal, Kellogg’s, Vinomofo, or Jeep and then pick a product or product line or product category. If you are unsure, discuss with your workshop facilitator and get the chosen product line approved.

Step 2 – By reviewing the company’s marketing communications and other researched data, IDENTIFY, the target market profile of one customer segment targeted by the company with this Product or Product line

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