Bus204E Business Excellence|Taxi Operators Assessment Answer

Question 1Singapore is a land scarce country and there is limited land space for road carriageways. Car ownership is made expensive to curb the number of cars on the road so as to ensure smooth traffic flow. Hence, public transportation, such as, buses and MRT, are relied upon by much of the population. Taxi and public hire vehicles fill the gap for people who want fast transportation at a reasonable price.In this ECA, we shall focus on companies that offer taxi services in Singapore (exclude organisations that offer Private Hire Vehicle Services, such as Grab and GOJEK). You must select one of the taxi companies as your subject of analysis (thereafter called the ‘subject”). Your answers shall be based on your experiences, observations, researched information from multiple sources, such as the company’s website and annual reports, and the application of Business Excellence theories and models.(a)Describe the following that relates to the subject: (i)Identify the subject, its background and how it differentiates itself from other taxi operators.(ii)Two (2) major business challenges it is currently facing.(iii)How the subject segments its customers.(b)The following is a simplified Business Excellence self-assessment tool. Assume that you are an Enterprise Singapore’s Business Excellence assessor performing an assessment on the subject. You are required to practise and rate the subject according to the statements. For each statement, explain the rating that you assign by providing evidence, reasons or comments. Finally, you must compute the Total Rating and Percentage Total. All your ratings must be based on the subject’s taxi operations in Singapore. Note: You need to provide your answer in a table format similar to that below, without the “Statements” colum